ADIDAS RDY CAMPAIGN

SS2020 / FW2020

RDY is a pinnacle material innovation platform created by adidas. HEAT.RDY + COLD.RDY were created as a cross-category layering system. Focusing on body mapping and thermoregulation, as well as novelty details in bonding, reflectivity and perforation, products were informed by science and data.

Launched in SS2020, HEAT.RDY Training apparel was Adidas’ first “blockbuster” apparel campaign. Building off of the ingredients set in 2020, RDY has evolved across seasons and climates to offer athletes premium and technical performance product for any condition.

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