Spring 2024

Chapter 1: Devin Booker's signature apparel collection blends his passion for classic menswear with the dynamic energy of basketball. Drawing inspiration from classic men’s tailoring and elevated streetwear, the collection fuses sharp, refined silhouettes with performance-driven details. Each piece reflects Devin’s personal style—rooted in sophistication but designed for movement. We wanted to created a juxtaposition between softer materials/prints (lace table cloths, floral brocade couches) and mix this with classic basketball identity to create styles that were basketball coded with a twist.

Spring 2025

Chapter 2: At its core, the collection captures the essence of versatility: clean lines, luxurious fabrics, and smart construction, all while staying true to the codes of basketball. We combined premium details (waffle lined hoodies, hard plate trims, satin insets) with modern and oversized silhouettes. We took a page out of Devin’s style book so athletes can get the same look as Devin from his signature line.